Empowering women through a clothing brand is a business idea that sounds like an unimaginable endeavor. Fabletics, however, has proven that this is something very doable. Over the past four years, this company has grown to over $235 million in revenue or over 200 percent. The clothing brand comes as a combination of athletic clothes that is also very fashionable. Celebrities such as Demi Lovato have stepped on board with the process and deemed this fashion line to be very inspiring and worthy of the attention it is getting.
Taking Advantage of the Crowd’s Opinion
A lot of brands fail to realize the importance of the reviews that buyers generate. This is a crucial mistake that can facilitate the loss of a large market share. Fabletics, however, understands that people treat customer reviews the same as personal recommendations made by friends. This is important because it has enabled this brand to leverage the power of the crowd to their advantage.
According to a study conducted by BrightLocal, half of the customers look into businesses’ reviews on a regular basis. This gives an opportunity to catch any potential changes in the way that the business operates, and inefficiencies will be hard to hide when potential customers keep a close eye on how satisfied buyers are.
Kate Hudson’s Impact on the Brand
Although Kate Hudson enjoys most of her fame through her acting skills and numerous movies, this actress has proven to be very knowledgeable in the industry of fashion and clothing. Since Fabletics got started, Hudson has been a vital part of the marketing team that takes advantage of social media and other up-to-date methods of promoting products.
What might be the most important difference between Kate Hudson and Fabletics relationship is the usage of the product. Since the brand provides athletic and fashionable clothes that are appropriate for many occasions, it is normal to see Hudson wear it repeatedly during a lot of informal events and her daily activities. Since customer reviews have an important role, the fact that one of the main leaders of this brand can be seen taking advantage of it is highly important.
Personalized Lifestyle Quiz
For prospective customers of Fabletics, the company provides what is known as the “Personalized Lifestyle Quiz“. This is a tool that can be used to assess one’s style and it will provide them with the best fit of clothing. This innovative option enables new customers to get recommendations on what type of clothes they should go for. Once the list is made, people can then easily get the actual clothes with a few clicks.
Taking this quiz might be an easy way to see if Fabletics has the products that someone is looking for. Therefore, for people looking to purchase new clothes or change the way they dress, it is highly recommended to complete the short evaluation and analyze the results. After all, over a million Fabletics members cannot be deemed wrong for their brand loyalty!