It is not uncommon to hear people complain of the lack of motivation in their strive to keep fit. Realizing that one needs to keep fit is only the first step. Staying motivated is where the real work is. Getting a comfortable, quality and stylish apparel is one step towards staying motivated to keep fit. If you haven’t already got that, then you need to visit Fabletics.


Fabletics is one of the fastest growing companies in the sports apparel industry. By the year 2016, which is only three years after the founding of Fabletics, the company had already recorded over $250 million in revenues. Outrageous, right? Well, the success wasn’t just handed to the company on a silver platter. A lot of money and work has been put into ensuring that the company is a success. Heck, they are even competing to take over the market base established by Amazon. Here are some of the strategies that have made Fabletics the envy of every company in its industry.


The first strategy is membership subscription. If you are a regular online shopper, you probably understand what this is. Maybe in the past you haven’t seen the benefits of being a member of any online store, but with Fabletics you will begin to see. As a VIP member, Fabletics treats you like a king. Every month, the company will customize outfits based on your preferences and taste. The best thing is that Kate Hudson is involved in the designing of your apparel. For two to three items, you only pay $49.95. and, don’t worry about the months where you don’t want to make an order. You just have to choose to skip the month and nothing will be charged. What’s more, the company will never ship an order to you unless you have requested so. Also, for every time you shop, you get loyalty points which can be redeemed for freebies.


Reverse Showrooming is also one of the winning strategies utilized by Fabletics. Fabletics has learnt how to capture both online and offline markets by maintaining an online store and opening offline retail outlets. Therefore, if clients are to go into their stores just to window shop and later buy online, they will be gladly received by the online store. According to statistics, about 25% of the people that are new to Fabletic’s online store are already members.

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